eCoupons for eHungry

Did you know coupons increase customer satisfaction 312%? Did you know customers prefer restaurants that offer coupons 489 to 1? Did you know coupons will make your breath minty fresh? No? Neither did we.

But, did you know that with eHungry’s online ordering for restaurants, you can create coupons for your customers?

Here’s how: Log into your Online Manager, click the Restaurant Manager tab and then the “Configure Coupons and Discounts”.

Now comes the fun part — you start by creating your coupon code — it could be something simple like FREEFRIES or cryptic like ICU8. Then determine when it expires (yeah, that’s right — you won’t have to deal with customers trying to pass off expired coupons — the system will stop them in their tracks). Next you can configure things like whether it’s a % off, $ off, free items, what type of customers or orders it can be applied to, whether they can reuse coupons, and more.

Finally, distribute the coupons — post them on your website, email them to customers, mention them in your restaurant, or even write them on your bathroom stalls. Then just watch the orders roll on in.

Marketing Tip #1

We get a lot of tips from restaurants on how they’re best utilizing online ordering so we thought we’d share them here on a regular basis. Here’s the first one…

PROMOTING YOUR NEW ONLINE ORDERING

Create business cards that have your Website address along with “NOW ORDER ONLINE!” in big, bold letters. Put them on your counters and tables, drop them into all of your takeout bags, and tape them to any takeout boxes. For some additional oomph, put an e-coupon code (created via your eHungry Online Manager) on the card to get the ball rolling with customers.

An inexpensive print shop we’ve used before is www.rushflyers.com — you can get 5,000 business cards for 50 bucks. Of course, that’s assuming you design the card. If you want them to design it, it’s another $50. Or you can use a service like www.vistaprint.com to design and print your business cards, although the cost will run a bit higher for the printing (about $80 for 5,000). Still a heck of a deal to get the word out about your new online restaurant ordering.

eHungry.com

Recently we launched eHungry 2.0, the latest version of our restaurant online ordering service.  That upgrade included a bunch of cool new features and improved services. But we’ll go more into that in another post.

Today we officially launched our new eHungry.com marketing website. The previous site was about 5 years old and, well, a little outdated. Over the past few years we had been so focused on the backend side of eHungry (and some other projects) we neglected the initial point where new and existing restaurant clients visit us.

So after a few weeks, some pretty late nights and a whole lot of Lucky Charms cereal, the new site is launched. Let us know what you think.